Nike Vs Adidas: A Conflict Of Monsters

Nike Vs Adidas

What is Nike?

Nike is a transnational company that deals with the manufacturing of sportswear, athlete footwear, sports equipment. It is one of the world’s most renowned companies and has expanded solely since its establishment.

Nike has several subsidiaries worldwide which are as prominent as the original Nike products.

The founder of Nike, Bill Bowerman was a University Oregon track coach. He had a high dislike for the design of track shoes and thus he experimented with several compositions of his own and enlisted local cobblers to teach him.

He tried several materials and leather types such as kangaroo leather, velvet etc.

The logo of this brand the “swoosh” or the “checkmark” coated just 35$ when they first decided it to be their official logo.

The first shoe that was sold was a football shoe with the company name and logo that was prone to disintegration which was manufactured in New Mexico and the company had divided not to test it in more restraining temperatures.

Overall Nike had flourished immensely over the years and statistics are to claim that there are over 1,096 Nike stores worldwide and Nike’s net income worldwide is 2.54 billion USD.

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What is Adidas?

Adidas is a global company that deals with the manufacturing of Apparel, footwear, sportswear, sports equipment, toiletries. Adidas is a German brand founded by the Dassler brothers namely Adolf Dassler and Rudolf Dassler in the year 1949.

The brand is as influential as ever and has been in the game for over 70 years now. Alike, Nike, Adidas has several subsidiaries worldwide.

Adidas, over the years, as a brand has achieved several endeavours and has had its reach to the maximum parts of the world. Although In the 90s the brand had to go through bankruptcy because of poor strategies.

The first pair of adidas shoes were called track spikes which were deliberately designed for track and field. Adidas is a holding company of brands like Reebok and Taylor Made.

The trefoil was the second Adidas logo along with the stripes. The logo has changed several times ever since its establishment, it changed in the years 1924,1949,1950,1967,1971,1991,2002,2005.

The old logo of the three stripes was modified and one of the primary reasons behind it was that the brand was trying to emphasise the fact how the brand has expanded ever since its establishment.

The brand took its initiative in the world of raiment in the test 1967 with the creation of the Franz Beckenbauer tracksuit which was named after a great German football player.

adidas shoes

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 Main Differences Between Nike and Adidas

1.   Nike has a greater reach worldwide than Adidas.

2.   Nike has more market capitalisation than Adidas and in 2019 it had almost double market capitalization than Adidas.

3.   Nike has more social media number than Adidas.

4.   Adidas as a brand manufactures products keeping in mind the customer’s needs on the other hand Nike design the product keeping innovation and comfort in mind.

5.   The revenue as per 2020, Nike has a bigger revenue whereas Adidas is lacking behind in the revenue in 2020.

Conclusion

Both, Nike and Adidas strive to provide the best versions of their products to the people and they strive for excellence in every aspect of their products.

May it be clothing or footwear both the brands have possessed immense endeavours and has launched a variety of products. To conclude, both the brands may have their several parameters of differences but the depth of the imprint they have put on their customers is so deep that the development of both the brands in future would give the customers some excellent products and services.